Scrunch AI is built for enterprise brands that want AI visibility, AI agent traffic and agent-facing pages in one platform, run by dedicated analysts. Omnia is built for small teams that need the work done, with daily tracking in any country and an agent that acts on it, from €79/month.
Facts checked October 2026 · How we compare tools
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Starting price
AI engines tracked daily
Free trial
Euro amounts for prices published in US dollars are approximate, converted at the European Central Bank rate of 15 October 2026.
Both track AI visibility. The difference is how often, how deep, and what you get when the data comes back.
See how your brand shows up in AI answers, free for 14 days.
Scrunch AI is built for enterprise teams with security requirements, dedicated analysts, and the technical capacity to act on a sophisticated monitoring platform. Omnia is built for founders, small marketing teams and agencies who need to move from citation gap to shipped content without a six-step process in between. The tools reflect those different realities clearly - in pricing, in complexity, and in what they produce at the end of a workflow.
You're a founder, SEO lead, or small marketing team that needs citation data turned into content and outreach your team can approve - not a list of recommendations to work through on your own.You want ChatGPT, Perplexity, Google AI Overviews and Google AI Mode tracked daily in every country and language from the base plan, with Claude, Gemini and Copilot upon request.You want MCP on every plan - Omnia MCP reads and writes from Claude, ChatGPT and Cursor, while Scrunch keeps MCP for its Enterprise plan.You want an execution layer that covers both owned and earned content - the Omnia Agent creates and updates content and runs third-party outreach, with your approval - without coordinating a separate vendor for distribution.The gap between €79/mo and $250/mo (about €223) is a meaningful budget decision.Teams at Iberia Cards, The Power MBA, and INDYA use Omnia to track AI visibility across markets — not just monitor it
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You want native on-site optimization - Content Gaps, page optimizations and, on Enterprise, AXP - that serves AI agents versions of your pages without touching the human-facing experience.AI agent traffic matters to your strategy - understanding when AI agents visit your site is a signal Omnia doesn't provide.You're investing seriously in earned media and Scrunch's partnership with Stacker for content distribution is relevant to your off-site strategy.Your team has dedicated analysts with the bandwidth to work through technically detailed monitoring data and translate it into actions independently.Scrunch's entry plan starts at $250/mo (about €223) after a 7-day free trial, with prompt tracking, citations, sentiment, AI agent traffic monitoring, insights and page audits. Up to 9 engines, unlimited countries, MCP and AXP come with the custom-priced Enterprise plan. Omnia starts at €79/mo (€63/mo billed annually) after a 14-day free trial, with ChatGPT, Perplexity, Google AI Overviews and Google AI Mode tracked daily through real browser sessions in any country and language, URL-level citation data, a prioritized action backlog, Omnia MCP, and the Omnia Agent to create content and run outreach with your approval. Scrunch's recommendations tell your team what to fix. Omnia's Agent does the work once you approve it.
€79/mo
Growth plan · €63/mo billed annually · 14-day free trial
$250/mo
about €223/mo · Core plan · 7-day free trial
Scrunch AI pricing · checked October 2026
Euro amounts for prices published in US dollars are approximate, converted at the European Central Bank rate of 15 October 2026.
Trusted by teams building AI visibility across Europe
“Omnia helped us simplify how we look at AI visibility. Our AI leads inbound grew by 30%.”
Four engines tracked daily, three more upon request, in any country. Citation data down to the URL, and an agent that turns every gap into work your team can ship.
Tracking tools show you a score. Omnia shows you the source. Every citation tracked to URL level, classified by page type, owned, third-party, or social. Then it reverse-engineers the pattern into a content brief, a placement target, and a task list your team can execute this week.
Citations shift when new content is indexed, when competitors publish, and when models update. Omnia captures those changes that same day.
Content briefs, outreach targets, and week-by-week task lists built from citation data so your team can plan and execute quickly.
Compare what each base plan does with the data. Scrunch's entry plan includes prompt tracking with citations and sentiment, AI agent traffic monitoring, insights and page audits. Omnia at €79/mo includes daily AI answer tracking of ChatGPT, Perplexity, Google AI Overviews and Google AI Mode through real browser sessions, citation data to URL level, a prioritized action backlog and the Omnia Agent. If your team has dedicated analysts and wants on-site optimization built in, Scrunch's $250 (about €223) buys a technically richer stack. If your team needs to go from citation gap to published content without an interpretation step, Omnia's €79 delivers more of what moves the needle.
For owned content, it goes a long way - and it's a genuinely useful stack. Content Gaps identifies what's missing, page optimizations improve the pages you have, and AXP, on the Enterprise plan, serves AI agents versions of your pages built for them. Where it stops is execution off your site: Scrunch reaches earned media through its partnership with Stacker, not through outreach of its own. That's the layer Omnia adds: the Omnia Agent creates content and runs third-party outreach to the sites that shape AI answers, with your approval. If your visibility strategy is primarily owned content, Scrunch's native tools are a real advantage. If closing citation gaps requires earned media - and for most B2B categories, it does - Omnia covers it without a separate partnership.
It's a different signal, not a fuller one. Knowing when AI agents visit your site tells you about the input side - when content gets read. Omnia tracks the output side - what AI engines actually say in response to buying-intent prompts, and which URLs earn citations when they do. Both signals are useful. For a lean team deciding where to invest first, answer tracking is the more directly actionable starting point: it tells you what buyers see today, not what might influence what they see tomorrow.
Both tools set limits on what you track. Scrunch's plans include a set number of prompts, with custom volumes on Enterprise, and Scrunch says you won't be blocked if you approach them: its team reaches out to discuss options. Omnia's plans include a fixed number of prompts - 25 on Growth, 100 on Pro and 200+ on Enterprise - each tracked daily in ChatGPT, Perplexity, Google AI Overviews and Google AI Mode, in any country and language, and you can add packs of 25 prompts.
Yes. Every Omnia plan includes unlimited countries and unlimited languages at no additional cost. Geographic tracking runs through real browser sessions in actual locations - so the data reflects what buyers in each market actually see. Scrunch says it collects actual AI responses rather than proxies, but doesn't detail how it runs prompts in each location, and unlimited countries come with its Enterprise plan.
